Crisis Response redesign: creating a unified alert framework for emergencies
I redesigned Google's fragmented crisis response experience into a cohesive, user-centered framework that delivers critical emergency information during disasters like hurricanes, wildfires, and floods. The project involved extensive research to understand different user needs based on proximity to crises, resulting in a modernized design system that dynamically adapts content while reducing cognitive load and anxiety.
ROLE
UX Lead
Responsible for end-to-end design strategy, cross-functional collaboration, and implementation of the Crisis OSRP framework and redesign of key features like Safety Tips and local search integrations.
IMPACT
The redesigned crisis alert framework significantly reduced user friction, improved engagement metrics for both Google Search and ecosystem partners, and created a scalable system that enabled rapid response to emerging crises while reaching billions of users across 120+ countries.