ABOUT ME

TL;DR

I care about the problems that keep people up at night and make their daily lives more challenging than they should be. My passion is creating experiences that genuinely help people, whether they're checking the weather to plan their day or seeking critical information during challenging times.

I strive to bring together diverse perspectives and foster environments where everyone's voice contributes to better solutions. What interests me most is solving meaningful puzzles that require deep understanding of user needs, thoughtful research, and cross-functional collaboration. This has been my north star through projects across various domains, always guided by one core principle: let the problem and user need lead the way.

So if you want someone to just make things pretty, I might not be your designer. But if you're looking for impactful solutions to real problems — creating experiences that truly matter — then we speak the same language. I believe everything we design should serve a clear purpose, rooted in genuine user needs. Because ultimately, what matters isn't how cutting-edge our design appears, but how effectively it serves the people who rely on it.

    • Sr. product designer, Google Search climate products

    • Lecturer, Bezalel Academy of Art and Design, M.Des program, Jerusalem

  • Product designer, Google Growth and Notifications

  • Interaction designer (temporary vendor contractor), Google Account

    • Product designer, Tingz, Israel

    • Huge UX School, NYC

    • Designer, ZenCity, TLV

    • Designer, MINDCETeX EdTech Accelerator, Yeruham

    • MFA Design for Social Innovation, School of Visual Arts, NYC

    • Designer, Populist + Simon-Skjodt Center for Prevention of Genocide, Washington DC

    • Media and communications intern, UN Global Pulse Big Data Lab, NYC

    • Designer, Calcalist newspaper, TLV

    • Designer, Haaretz newspaper, TLV

  • B.Des Visual Communications Design, Holon Institute of Technology